E 'on-air TV networks PRS, the spot created by ICS Adv for New Community non-profit organization, the non-profit organization, directed by Don Gino Rigoldi, which has been operating for 25 years in the area of \u200b\u200bdiscomfort and promotion of youth resources.
The goal of this new social communication is to sensitize parents to devote more time to dialogue with their children because their dialogue can be a win for the prevention of weapons to the drug. According to a recent study in fact the Italian parents spend on average only 8 minutes a day in relating with their children, a figure clearly shows how alarming that more and more young people are left to themselves. The operation therefore aims to give a new interpretation of issues related to the spread of drugs among adolescents, not going to blame the attitudes of the latter but emphasizing, in a strong and direct, the importance of the role of parents, as is told by the pictures, can not be sure to know their children if not taking the time to talk to them. The project was made possible through the cooperation of The cdp Mach 2, in the person of Nicola Buffoni, which has provided the men, means and economic resources to cover all costs of production.
A big thanks goes to Lorenzo Bassano, which he directed, the actors and Marcello Locci Francesca Marchesi, the children of New Community non-profit organization that lent themselves with enthusiasm to play the part of themselves and PRS that TV has made available inventory on its networks. The creative was designed by James Fregni (art) and Paul Airaghi (creative director).
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