Tuesday, April 29, 2008

When Does The Teeth Change Todlers

"A FRIEND TO EAT EVERYTHING"

E 'the slogan proposed by the agency JWT in New York for the launch of the product Swedish Fish. At first glance it might seem at times cruel, but the bright colors and the explanation immediately connected immediately conveys the subject reassuring the viewer. The campaign was carried out with several variations, the sandwiches are indeed filled with "kittens", "teddy bears", "bunnies", "chicks" and "dolls" with a side of lettuce and tomatoes. A campaign certainly curious





Advertising Agency: JWT, New York, USA
Chief Creative Officer: Ty Montague Executive Creative
Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Directors: Hunter Fine, Andrew Clarke, David Suarez
Copywriter:
Scott Bell
Photographer:
David Rowland,
First Base Digital Imaging U.K. Print Producer: Lauren Eberhardt
Retoucher: First Digital Imaging Base (adsoftheworld)

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