"A FRIEND TO EAT EVERYTHING"
E 'the slogan proposed by the agency JWT in New York for the launch of the product Swedish Fish. At first glance it might seem at times cruel, but the bright colors and the explanation immediately connected immediately conveys the subject reassuring the viewer. The campaign was carried out with several variations, the sandwiches are indeed filled with "kittens", "teddy bears", "bunnies", "chicks" and "dolls" with a side of lettuce and tomatoes. A campaign certainly curious
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